Patient empowerment and Psycho-social Wellness of Sub-Saharan Africans living with Skin conditions and Visible differences through TV productions, Publications, Digital Storytelling and Innovative Creative Tools.
Go to Education & Enlightenment

Education & Enlightenment

Using TV, Digital storytelling and print media enterprisingly to influence traditional beliefs, build confidence educate, empower and improve socioeconomic lives, thereby improving health outcomes.

Go to Diversity is beautiful.

Diversity is beautiful.

Skin color is diverse. Appearance is diverse. Beauty is diverse and Diversity is beautiful! A campaign that represents the beauty of our Skin color and Appearance not based on anything temporary and or artificial.

Go to Research


Psycho-social Research (Person-centric) and Epidemiological Research. Both are fundamentally important for us to study challenges from a subjective stance and rouse public health importance of these conditions which is underappreciated.

Go to Funmilayo’s Appearance

Funmilayo’s Appearance

Supporting and improving the lives of children with chronic skin diseases and visible differences is on top priority for us.

StoryBank - Me and My Shell

Outer Shell Africa
Quest for making a big positive difference.

OUTER SHELL AFRICA is an independent, patient-centred dynamic social enterprise using TV productions, digital storytelling & publications to educate, enlighten, empower and build confidence of individuals with skin conditions and visible differences to take informed decisions on coping, management and living well. And support and be part of Research, important for us to study challenges from a subjective stance and rouse public health importance of these conditions which is underestimated.

Outer Shell Africa is on the quest for inventive sustainable models that from the focus ‘skin care’, ‘cosmetic’ and ‘beauty’ to a broader focus on “Social Wellness.”

  • Education - Open information and increased knowledge

  • Diversity is Beautiful

  • Active Patient Support Groups

  • Social Support System

Our Team

Ogo Maduewesi

Founder, CEO
Ogo Maduewesi, an Ashoka fellow, a Vitiligo patient leader, is the founder/CEO and a pioneer of Vitiligo Support and Awareness Foundation – VITSAF, the first Vitiligo patient-driven organisation in Sub-Saharan Africa.

Izu Ojukwu

Partner (Film & TV Productions)
Izu Ojukwu is a respected, multiple award-winning top Nigerian filmmaker and film director. A very detailed filmmaker; he is meticulous, prudent and world class. He has got over 15 top rated films to his credit.

Christine Janus

Advisory Board
Christine Janus BA. B.Ed, MBA, FICB is responsible for the building of an International Conference for Dermatology Patient Organization leaders (IDPOC.org) and establishing an International Alliance for Dermatology Patient Organizations.

Dr. Andrew Thompson

Advisory Board
Andrew Thompson is Reader in Clinical Psychology working in the Department of Psychology on the NHS Clinical Psychology Doctoral Training Programme. He is registered as both a Clinical and Health Psychologist and practices in the NHS in South Yorkshire.

Social Lab

Outer Shell Africa works towards an environment where creative minds, the appearance challenged, skin patients, primary stakeholders, advocates, interns and volunteers will interact with innovative new ideas and technologies for better solutions.

Patient Empowerment

We wish to work with you! We are building our team, and looking for creative young minds enthusiastic about what we do.

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