Ogo Maduewesi, founded Outer Shell Africa, a Skin and Appearance Social Lab because of her passion to build body confidence, improve quality of life and make a big positive difference in the lives of Sub-Saharan Africans living with Skin Conditions and Visible Differences and as well all who is distressed with their body image and appearance. Ogo’s experience living with Vitiligo inspired her life’s work to improve the self-image and offer a free pathway to every man, woman and children that look different from skin conditions, surgeries, burns, scars, disfigurement and any sort of body image challenges to live above societal expectations of what ‘flawless’ and ‘beauty’ should be.
They say that with Vitiligo, you realise the only way to live is to live the truth. Ogo is deeply passionate and committed to the Skin and Appearance Social Lab’s work because it simply leaves her fulfilled and happy when she sees people she helps, self-loving and accepting self while they journey to the life they want. In her words…” so often have I seen the damage that low self-esteem, negativity, insecurity and anxiety can do to people. That is where I come in, of course. Today, I strive to encourage and empower Sub-Saharan Africans living with Skin conditions and visible differences to live confidently the life they want.
Ogo Maduewesi, an Ashoka fellow/Making More Health fellow was diagnosed of Vitiligo in 2005, in her quest for encouragement and how to manage her Vitiligo, she accidentally founded Vitiligo Support and Awareness Foundation (VITSAF), the first Vitiligo patient-driven organization in Africa. VITSAF collaborates today with other Vitiligo patient groups across Sub-Saharan Africa to bring Vitiligo awareness to the forefront.