Ogo Maduewesi, founded Outer Shell Africa Communications, a Skin and Appearance Social Lab because of her passion and positive obsession to build body confidence, positive body image, psycho-social healing, improve quality of life and make a big positive difference in the lives of Sub-Saharan Africans living with non-communicable chronic Skin Conditions, Disfiguring Appearances and Body Image Issues. Ogo’s experience living with Vitiligo inspired her life’s work to inspire, empower and encourage positive living, freedom from societal expectations and offer a free pathway to every man, woman and children that look different from skin conditions, surgeries, burns, scars, disfigurement and any sort of body image challenges.
They say that with Vitiligo, you realise the only way to live is to live the truth. Ogo enjoys the art of storytelling and is deeply passionate and committed to the Skin and Appearance Social Lab’s work because it simply leaves her fulfilled and happy when she sees people she helps, self-loving and accepting self while they journey to the life they want. In her words…” so often have I seen the damage that low self-esteem, negativity, insecurity and zero confidence can do to people. That is where she come in, she believes it is her calling to inspire, encourage and empower Sub-Saharan Africans living with a non-communicable chronic Skin condition, disfiguring appearances and body image issues to live body confidently the life they want.
Ogo Maduewesi, an Ashoka fellow/Making More Health fellow was diagnosed of Vitiligo in 2005, in her quest for encouragement and how to manage her Vitiligo, she accidentally founded Vitiligo Support and Awareness Foundation (VITSAF), the first Vitiligo patient-driven organization in Africa. VITSAF collaborates today with other Vitiligo patient groups across Sub-Saharan Africa to bring Vitiligo awareness to the forefront.