Ogo Maduewesi, founded Outer Shell Africa Communications, a Skin and Appearance Social Lab because of her passion and positive obsession to build body confidence, positive body image, psycho-social health, improve quality of life and make a big positive difference in the lives of Sub-Saharan Africans living with Disfigurement including noncommunicable chronic skin conditions, burns, scars and body image issues. Ogo’s experience living with Vitiligo inspired her life’s work to inspire, empower and encourage positive living, freedom from societal expectations and offer a free pathway to every man, woman and children that look different from skin conditions, surgeries, burns, scars, disfigurement and any sort of body image challenges to live the life they want.
They say that with Vitiligo, you realise the only way to live is to live the truth. Ogo believes the ‘truth’ is best for all living with any kind of disfigurement and body image issues. This is her mission, to tell the stories so that we all live our truth and in turn, live the life we want.
Ogo Maduewesi, an Ashoka fellow/Making More Health fellow was diagnosed of Vitiligo in 2005, in her quest for encouragement and how to manage her Vitiligo, she accidentally founded Vitiligo Support and Awareness Foundation (VITSAF), the first Vitiligo patient-driven organization in Africa. Ogo developed World Vitiligo Day 25 June being celebrated globally today. VITSAF, today collaborates with other Vitiligo patient groups across Sub-Saharan Africa to bring Vitiligo awareness to the forefront.